Brand Strategy / Visual Identity / Interiors & Signage / Website / CRM Integration / Stationery / Uniforms / Social Media

Unify two established dental practices — Richmond Dental and Pienaar Health in Motueka — into a single, cohesive brand built to compete with larger corporate consolidators while retaining the trust of two long-standing patient bases. The challenge: create one identity strong enough to represent both communities, without either patient base feeling like they’d lost their local dentist.

Emmaus Dental: a complete, end-to-end brand transformation. The logo pairs abstract E&D letterforms — drawing on patterns from dentistry and Bauhaus geometry — with a confident wordmark, set in a palette of deep emerald, coral and black. That identity now lives across every patient touchpoint: refreshed interiors and signage in both Richmond and Motueka locations, staff uniforms, appointment cards and stationery, a new website with CRM endpoints integrated into EXACT, and ongoing social media content and strategy — delivering one unified, trustworthy brand experience for two communities.