Logo / with tagline
Our primary logo can be used with our tagline wherever legible.
Logo / sans tagline
Color / Web Palette
Color plays a crucial role in our identity. With it, we establish our brands expression and personality. The top row of colors comprise our primary palette.
The secondary palette is there to support colors in our identity. As a general rule of thumb, primary colors can be used across both primary and secondary brand applications, but secondary colors should only be used on secondary applications.
Burnt Umber
#1a0c01
Canary
#FFCE00
Cloud White
#FFFFFF
Salmon
#fcc695
Neon
#00EDB5
Aqua
#42cfd6
Typography
POPPINS
The Poppins type family from the Indian type foundry is our primary typeface. Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color. To avoid inconsistencies using a G Suite font ensures delivery of our brand message across all platforms with ease. These fonts are licensed under the Open Font License.
WEIGHTS
Type weight provides hierarchy to distinguish between pieces of information. Use this as a guide for typeface weights employed in our brand. Type weight is used to distinguish between pieces of information. Our core brand only uses the Bold, Regular & light weights of Poppins. However, in extended use the full family may be used.
