We are a technologically progressive, General Dental Practice with a select offering in specialized Dental Treatments.
90% of our business is general & functional with about 10% cosmetic.
90% of our business is general & functional with about 10% cosmetic.
Target Market
Healthy Heather is a 45-year-old health conscious mother living in the vibrant communities of Tasman, Richmond, and Motueka. With an adventurous spirit, she balances her career in education with her love for the outdoors, including hiking, biking, and camping. Prioritizing health and wellness for her family, Heather is not only environmentally conscious but also tech-aware, always on the lookout for reliable, effective dental care that offers the best value for money. She values community well-being, relies on effective time saving technology, and prioritising pain-free, lasting dental treatments to maintain her active lifestyle.
Location
Occupation
Average Income
Values
Audience’s Traits
Primary Pain-Points
Core Desires
Core Fears
Purchasing Motivations
Success Definition
Preferred media & channels
Target Market / Retired Generation with a Higher concentration in Motueka than Richmond.
Golden Gary is a 65-year-old retiree thriving in Golden Bay, where his days unfold with zest for community engagement and passion hobbies. A former professional with a sharp eye for smart investments, he cherishes quality time spent in his garden, exploring local markets, or volunteering, creating bonds that enrich his vibrant lifestyle. Gary’s golden years are crafted around maintaining a fulfilling life,with travel punctuating his leisure time. In matters of dental health, he seeks dependable, high-quality solutions that align with his wisdom in choosing lastingvalue, minimizing impact on his active life. His decision-making is influenced by trusted recommendations, echoing his approach to embracing proven results and efficiency.
Location
Occupation
Values
Traits
Primary Pain-Points
Core Desires
Core Fears
Success Definition
Preferred media & channels
Target Market
Location
Occupation
Incomes
Values
Traits
Core Desires
Core Fears
Purchasing Motivations
Success Definition
Preferred media & channels
Key Strengths
Competitive Edge
Key Weaknesses
Visual Identity
Competitor #1 Insights
Emmaus has the advantage:
Key Strengths
Competitive Edge
Key Weaknesses
Visual Identity
Competitor #2 Insights
Key Strengths
Competitive Edge
Key Weaknesses
Visual Identity
Competitor #3 Insights
Personalized care for the individual that benefits them over the transaction
Advanced, personalized dental care leveraging technology for comfort, efficiency and comprehensive health.
“We serve our community, facing challenges like dental anxiety, high costs, and maintaining oral health. Our practice empowers them with stress-free, efficient,and advanced dental solutions, tailored to enhance their health and lifestyle. We offer cutting-edge technology and personalized care plans, ensuring a unique and lasting dental care experience.”
Archetypes & Personality
If our brand was a character in a story or a movie, it would be…
Dependable, affable, approachable, a disruptor of the status quo.
If our brand was a historical figure…
Relatable, relevant, risk taker, humble.
”Evan @ _________ really put me at ease & explained all my treatment options. I had a choice in treatments & payment plans. After care followup was excellent.
Gary Stubbspatient
These guys are the best in the business. They have all the tech & chops to use it.
Brand Purpose Statement
Brand Vision Statement
Brand Mission Statement
Brand Values Statement
Considering our brand’s vision for the future, what’s the First commitment we need to keep to achieve it
Considering our brand’s vision for the future, what’s the First commitment we need to keep to achieve it
Self Identification
Audience Paint-points
Appealing Benefits
Differentiation Factors
Audience Fears
Audience Desires
Audience Ambitions
Aligned Beliefs
Our Future Brand
Our Commitments
Displayed Behaviours
Framework
Heather faces the internal struggle of self-neglect amidst the chaos, leading her to sideline her dental health, driven by the fear of time away from her responsibilities and potential financial burden. This internal battle is compounded by external pressures from societal expectations of maintaining a perfect appearance, exacerbated by the idealized images bombarded at her through social media. The contrasting realities leave her feeling overwhelmed, inducing anxiety around seeking dental care and fear of judgment for her delayed attention to her needs. This concoction of emotional and practical challenges stymies her path to better oral health, leading to a cycle of avoidance and deteriorating dental conditions.
Heather’s realization was catalyzed by the undeniable symptoms of declining dental health: the discomfort of bleeding gums, the sharp pain from cold sensitivity, and persistent discomfort that could no longer be ignored. These physical manifestations of neglected oral care, combined with the emotional motivations tied to her role as a caregiver for both her children and aging parents, compelled her to prioritize her dental health. The final push came from seeing these issues not just as personal inconveniences but as signs warranting immediate action to prevent further complications. Heather’s desired outcome is twofold: relief from immediate discomfort and a preventive roadmap for sustained oral health, seeking solutions that promise enduring well-being and the ability to care for her loved ones without hindrance.
Heather’s journey towards resolution began with a serendipitous online search that led her to our dental practice’s website. Encountering a plethora of reassuring patient testimonials and clear, educational content on treatment options, she felt a glimmer of hope. Our brand, acting as her guide, offered a compassionate consultation where her fears were acknowledged and her options clearly laid out. Introduced to a holistic treatment plan that emphasized preventative care alongside immediate solutions, Heather embarked on a newfound path towards dental health, bolstered by our advanced technology and personalized care approach.
Heather’s relief is palpable, knowing she’s now on a steadfast journey to reclaim her dental health, fortified by the supportive, understanding partnership with our practice. Her commitment to better oral care is a testament to her aspiration for a healthier future for herself and her family, transforming her initial anxiety into a beacon of hope and optimism.
Heather, once burdened by the worry of her familial dental care, now navigates her days with newfound confidence, advocating for regular dental maintenance and embodying the role of a proactive oral health ambassador within her community. Her journey from apprehension to advocacy reflects a deep internal growth that resonates with every family conversation and community interaction.
A life post enlightenment is one that has options when the basics of oral care has been dealt with. Cosmetics beyond functional can be considered & continuing on the journey with a new found relationship is worthwhile.
In their desired life, Heather, Gary, and Digital Dave thrive in a world where dental care is no longer a source of dread but a component of their balanced, health-conscious lifestyle. With hindsight, they would advise their past selves about the paramount importance of early and proactive oral health care. Their lives, liberated from the constraints and fears that once anchored them, radiate a quiet confidence and empowerment. Now, they confront oral health issues with informed decisiveness, advocating for themselves and their communities’ wellbeing.
The transformation extends to their broader life experiences, where the joy is found in the simplest of moments—sharing a meal without worry, smiling in photos without self-consciousness, and enjoying spontaneous laughter without reservation. The fear and uncertainty that once clouded their perception of dental care have been replaced with control and empowerment over their health decisions.
This new world is not just about a absence of problems but about embracing an enriched life filled with possibilities, now accessible with their foundational oral health securely managed. Their transformation has not only granted them a brighter smile but has also unveiled a horizon of opportunities, previously obscured by dental challenges, now eagerly anticipated.
Gary navigates a sense of urgency and a quest for assurance in the longevity of dental solutions, reflective of a broader concern for sustaining health and functionality into his golden years. The emotional weight of preserving independence and vitality, while managing the practical aspects of treatment timelines and outcomes, underscores his journey. He wrestles with reconciling past dental neglect with a proactive stance toward his dental health, amidst a backdrop of ongoing commitments and the desire for uninterrupted enjoyment of life’s pleasures.
Gary’s moment of realization came sharply into focus following a family dinner, where a misplaced comment from a relative coupled with his wife’s concerned glances highlighted the unavoidable state of his dental health. The episode, both embarrassing and illuminating, jolted him into acknowledgment of his situation. Further compounding this awareness, his recent medical consultations suggested a direct correlation between oral health and the efficacy of impending cardiac surgery, laying bare the urgent need for comprehensive dental care. Motivated by a desire to maintain his dignity, ensure his overall health remains un compromised, and uphold his role as a family patriarch, Gary is propelled to seek solutions that provide not only immediate remediation but also long-term preventive strategies, thus preserving his quality of life and familial respect.
Gary, on the other hand, was introduced to our brand through a community health seminar we hosted, which focused on the inter-connectedness of oral and overall health for seniors. Struck by our deep understanding of his specific challenges and motivated by our track record of success, he found reassurance in our expertise and the state-of-the-art options we offered. Our brand provided Gary with a personalized, clear-cut treatment strategy that not only addressed his immediate dental needs but also aligned with his lifestyle and long-term health goals.
Gary, bolstered by the personalized roadmap laid out for him, feels a renewed sense of vigor. The commitment to action has alleviated his fears, replacing them with anticipation for a future where his dental health bolsters his overall well-being and allows him to engage fully in life’s adventures. His acceptance of our plan signifies a pivotal step toward longevity and fulfillment, underscored by a promise to himself and his loved ones to maintain this new path.
Gary, initially apprehensive about the potential disruptions to his lifestyle, discovered through his transformative journey with us that maintaining his dental health was not just about preventive measures but about enriching his quality of life. This realization redefined his perception of dental care, illustrating that proper oral health care seamlessly integrates into and enhances his daily life. The contrast between his former state of avoidance and his current proactive engagement with dental health symbolizes a significant personal accomplishment.
A life post enlightenment is one that has options when the basics of oral care has been dealt with. Cosmetics beyond functional can be considered & continuing on the journey with a new found relationship is worthwhile.
In their desired life, Heather, Gary, and Digital Dave thrive in a world where dental care is no longer a source of dread but a component of their balanced, health-conscious lifestyle. With hindsight, they would advise their past selves about the paramount importance of early and proactive oral health care. Their lives, liberated from the constraints and fears that once anchored them, radiate a quiet confidence and empowerment. Now, they confront oral health issues with informed decisiveness, advocating for themselves and their communities’ wellbeing.
The transformation extends to their broader life experiences, where the joy is found in the simplest of moments—sharing a meal without worry, smiling in photos without self-consciousness, and enjoying spontaneous laughter without reservation. The fear and uncertainty that once clouded their perception of dental care have been replaced with control and empowerment over their health decisions.
This new world is not just about a absence of problems but about embracing an enriched life filled with possibilities, now accessible with their foundational oral health securely managed. Their transformation has not only granted them a brighter smile but has also unveiled a horizon of opportunities, previously obscured by dental challenges, now eagerly anticipated.
Digital Dave’s journey is marked by a pragmatic yet cautious approach to dental care, influenced heavily by a blend of skepticism and a desire for cost-effective solutions. His trust in technology and readiness to embrace efficient treatments are shadowed by wariness—stemming from stories of medical tourism gone awry and the lure of immediate, yet potentially short-lived fixes. This dualism in thought processes, driven by a hunger for the best of both worlds—quality and affordability—sets the stage for a nuanced dialogue with dental professionals, seeking resonant solutions that align with his digital savvy and proactive mindset towards family health care.
Digital Dave’s journey took a decisive turn during an unexpected dental emergency that manifested as intense jaw pain, possibly TMJ-related, abruptly confronting him with the vulnerability he had long felt immune to due to his youthful resilience and preoccupation with life’s milestones. His longstanding skepticism towards certain dental procedures, such as the efficacy and health implications of root canals, further compounded his dilemma, steering his preference towards more definitive solutions like implants. This event shattered his perception of invulnerability, igniting a proactive stance towards seeking dental care that not only aligns with his quest for efficiency and certainty but also resonates with his deep-seated values for innovative and lasting health solutions.
Digital Dave’s engagement with our brand materialized through a recommendation on a tech-savvy consumer health forum, highlighting our innovative approach to dental care. Intrigued by our use of cutting-edge technology and minimally invasive treatment methods, Dave arranged a virtual consultation. Impressed by the detailed analysis and the range of advanced treatment options provided, he felt confident in taking proactive steps towards addressing his dental health. Our approach of integrating technology with compassionate care perfectly matched his values and expectations, guiding him towards a comprehensive and satisfactory dental care experience.
Digital Dave, initially cautious, finds reassurance in the tangible solutions and advanced care options presented to him. His transition from skepticism to trust in our expertise catalyzes a commitment not only to his own dental health but also to advocating for similar proactive measures within his community. The realization that efficient, innovative dental care aligns with his values inspires a deeper engagement with his treatment plan, seeing it as an integral component of his and his family’s progressive lifestyle.
Their collective journey from apprehension to action underscores a shared narrative of transformation, led by our brand’s empathetic and innovative approach to dental care, promising a brighter, healthier future.
Digital Dave’s transformation journey epitomizes the shift from digital skepticism to informed trust, where his initial reservations about dental solutions morph into an enthusiastic embrace of innovative dental care. This shift is mirrored in his broader lifestyle, where he seeks to balance efficiency and well-being, applying the same innovative spirit to both his professional and personal life. His evolution reflects a broader narrative of change, where embracing advanced dental care becomes a keystone of his identity as a forward-thinking individual and a responsible parent.
Their narratives collectively underscore the transformative power of understanding, acknowledging, and addressing oral health care needs. This transformation not only redefines their personal health journey but also influences their interactions with the world around them, demonstrating the far-reaching impact of dental well-being on overall life quality.
A life post enlightenment is one that has options when the basics of oral care has been dealt with. Cosmetics beyond functional can be considered & continuing on the journey with a new found relationship is worthwhile.
In their desired life, Heather, Gary, and Digital Dave thrive in a world where dental care is no longer a source of dread but a component of their balanced, health-conscious lifestyle. With hindsight, they would advise their past selves about the paramount importance of early and proactive oral health care. Their lives, liberated from the constraints and fears that once anchored them, radiate a quiet confidence and empowerment. Now, they confront oral health issues with informed decisiveness, advocating for themselves and their communities’ wellbeing.
The transformation extends to their broader life experiences, where the joy is found in the simplest of moments—sharing a meal without worry, smiling in photos without self-consciousness, and enjoying spontaneous laughter without reservation. The fear and uncertainty that once clouded their perception of dental care have been replaced with control and empowerment over their health decisions.
This new world is not just about a absence of problems but about embracing an enriched life filled with possibilities, now accessible with their foundational oral health securely managed. Their transformation has not only granted them a brighter smile but has also unveiled a horizon of opportunities, previously obscured by dental challenges, now eagerly anticipated.
Channels
Key applications
Technical constraints
Refreshing visuals