OBJECTIVE
Create a distinctive visual identity for a New Zealand athleisure brand sitting at the intersection of activewear and fashion — a brand with bold personality, warmth, and a love of colour and movement.
Rose Road
Visual Identity / Branding
OUTCOME
A custom logotype with a hand-crafted rose motif at its heart, a versatile identity system spanning horizontal and stacked lockups, a curated colour palette of four brand roses, and comprehensive guidelines to carry the brand consistently across digital and print.
