What are stylescapes?
A Stylescape is a snapshot of brand assets such as colors, typography, photography, patterns, etc. that are combined to build a visual aesthetic of a brand. It’s a more elevated execution than a moodboard but isn’t quite to the level of detail as a brand guide. The purpose of a Stylescape is to provide company stakeholders with a comprehensive snapshot of the brand could look like as a whole. Usually, Stylescapes are presented in a couple of different options so you can collaborate on a couple different directions based on your strategy.
A stylescape closes the gap between what all stakeholders in the project have in mind. It’s important to spend time in reviewing examples of good branding and to spend time in this stage getting this right, because in the long run there are less revisions to be made.